If everything about selling a home was straight – forward, simple, easy and constant, there would be far fewer reasons, homeowners might need to rely on the services, advice, judgment, experience and expertise, of a real estate professional. However, since things happen, and there are often challenges, unanticipated circumstances, and/ or obstacles, etc, those wanting to sell their homes, should listen to the advice of their selected real estate agent. There are numerous ways to market a home, and there is rarely any one – size – fits – all approach! Rather, together with your listing agent, your team (because successfully marketing and selling a home, is a team effort) should create a well – considered Marketing Plan. Let’s review 6 basic ways to market a property.
1. Multiple Listing Service (MLS): One of the essential keys to effective marketing, is to get as many views as possible. Using Multiple Listing Service, all the Realtors, in your area, will be invited to show your house to their customers and clients. When agents work cooperatively, your agent’s efforts are exponentially enhanced, and your home’s prospects to be sold, are improved significantly!
2. Other Websites: Many real estate brokers feed their listings to a variety of related websites. In addition, MLS does, too! Some of these include the broker’s company website, Trulia, Zillow, Realtor.com, and many hundreds more. Some of these are domestic sites, while others also attract international audiences, thus adding to your potential pool of buyers.
3. Social Media: A decade or more ago, very few paid much attention to Social Media. These include Facebook, LinkedIn, Twitter, Pinterest, etc. Does your agent have both a personal, as well as a business page? Does his broker also have a business page? How well is this area managed, and how many followers do they have? How do they amplify the message, so it gains attention, over competing sites, etc?
4. Networking/ word of mouth: Simply using and relying on digital marketing is not enough, although a necessary, integral component! How well does your agent network, especially within your community? Is he or she considered a resource or go – to individual, by many in the area? How well is your property, and its advantages, etc, articulated? Be careful not to ignore this vital marketing piece of the puzzle!
5. Print advertising: There was a time, not that long ago, when the primary marketing tool, was print advertising. One simply needs to see how much thinner and smaller the real estate sections of most newspapers are, today, than they used to be! However, although this may be costly, and not as effective as it once was, it should still be included in the overall plan.
6. Mailings: In our quest to use Social Media, email and texts, don’t forget about what is known, as snail mail! Well – directed, smartly composed, targeted post card campaigns, often deliver the most bang for the buck!
Marketing a property is a multi – phased, complex activity, when done properly and effectively! Carefully discuss your Marketing Plan, in advance, with your real estate agent!
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